Wide-ranging expertise

Our professional experts enable varied and wide-ranging services: we provide you any Real World Evidence, Medical Affairs, Market Access, Stakeholder (Perception) Mapping and Healthcare Consulting services in Finland, Nordic countries and Europe. We do all this in a fast, flexible and tailor-made for you.

Experience and perspective

A combined total of more than 100 working years in pharmaceutical and medtech companies, solid healthcare knowledge and hundreds of successful consulting projects provide us with experience and perspective to solve your challenges.

Read more about our experts and contact us!

Experts


Jarmo Hahl

Managing Director

Jarmo Hahl Medaffcon Market Access

Jarmo Hahl

Managing Director
M.Sc. (Economics)

+358 40 139 4001

LinkedIn

Jarmo joined Medaffcon as a Partner and Managing Director in 2010, after previously working in different positions in the pharmaceutical industry for eight years. Jarmo holds a comprehensive understanding of the pharmaceutical field: he has worked in several expert and leading positions, e.g. as a Health Economic Expert, Head of a Pricing and Reimbursement Unit and as a Director of Health Economics and Market Access teams. Before moving to the pharmaceutical industry, Jarmo had a permanent position in Turku School of Economics and he worked as a researcher at Turku University Hospital.

Due to his background, Jarmo has a strong knowledge of how new health technological innovations can meet the requirements and expectations of authorities, markets and customers. Medaffcon also benefits from his comprehensive experience in Health Economics and its applications from the perspective of research and commercialisation. In addition, he has wide-ranging understanding of the constantly changing operational environment.

Jarmo deems Market Access as multidisciplinary and crucial to business, which makes it an extremely interesting field of operation.

Jaana Ahlamaa

Director, Medical Affairs

Jaana Ahlamaa Medaffcon Medical Affairs

Jaana Ahlamaa

Director, Medical Affairs
MD (Specialist in Surgery), PhD

+358 50 5767 325

LinkedIn

Jaana began her career in the pharmaceutical industry as a Medical Advisor in different therapeutic areas, after which she became a Medical Affairs Manager. Jaana’s areas of responsibility have included, inter alia, sales permission, pharmacovigilance and marketing support functions. In 2006, Jaana became a Medical Director, assuming responsibility for all medical functions in the Finnish affiliate of the company she represented. After this, Jaana has worked in different Medical Advisor/Director positions in different companies.

Jaana established Medaffcon in 2009 after working in the pharmaceutical industry for almost ten years. Jaana’s most essential input in Medaffcon’s team is her wide-ranging experience and knowledge in different fields of the pharmaceutical industry, as well as the ability to think innovatively. Jaana’s key areas of interests include creating and maintaining cooperation between different activities and actors in the pharmaceutical industry. Jaana is also a member of the Board of the Finnish Association of Pharmaceutical Physicians.

Tatu Miettinen

Medical Director

Tatu Miettinen Medaffcon Medical Affairs

Tatu Miettinen

Medical Director
MD, PhD, Partner

+358 40 190 1888

LinkedIn

Tatu’s doctoral dissertation, defended in 1999, focused on gallstone disease and cholesterol metabolism. After that, he has worked in the pharmaceutical industry in different therapeutic areas, mainly as a Scientific or Medical Advisor, aiming to produce medical added value of high quality, benefiting all interest groups. Tatu has worked in the pharmaceutical industry or its interface for almost 20 years, in expert positions related to clinical research, drug development and Medical Affairs. He has experience in both national and international clinical trials, working as a Medical Researcher as well as in designing studies and in drafting protocols.

Tatu joined Medaffcon as a Partner in 2010. Tatu’s background enables effective analyses and solution processes of challenges in the field. Tatu is particularly interested in the development of drug preforms from the early-stage studies towards the markets. His interest for the bases at the molecular level and signal transmission routes is stunning. Tatu enjoys teaching and can explain even complex issues in a simple and understandable manner.

Simo Jääskeläinen

Senior Market Access Manager

Simo Jääskeläinen Medaffcon Market Access

Simo Jääskeläinen

Senior Market Access Manager
M.Sc (Health Administration), BBA

+358 40 5800 567

LinkedIn

Simo rejoined Medaffcon’s team in June 2016 as a Senior Market Access Manager and Market Access team lead. In 2011, Simo was Medaffcon’s first recruited employee. Simo has 12 years of experience in the pharmaceutical industry, mostly in Market Access positions. In his early career, Simo also worked as a pharmaceutical Sales Representative. In addition to Medaffcon, Simo has worked, inter alia, at AstraZeneca, Abbott and Sanofi.

In the pharmaceutical industry, Simo is interested in the significance for the society and for the public health. Market Access functions are of interest to him particularly due to their diversity and varying situations. Market Access functions have a constantly increasing impact on business success, which is reflected in the fact that competition is moving from traditional marketing towards pricing and reimbursement processes.

Within Market Access functions, Simo’s strength is his wide-ranging expertise. He masters pricing and reimbursement processes and related tactics, but also the utilisation of health economics. As an employee, Simo is creative, reliable, systematic and diligent.

Iiro Toppila

Biostatistician

Iiro Toppila Medaffcon RWE

Iiro Toppila

Biostatistician
M.Sc. (Tech.)

+358 44 314 1597

Iiro joined Medaffcon in March 2017 as a Biostatistician. For the past four years he’s worked as a research assistant, analysing clinical and genetic patient data as part of a study on the factors impacting the appearance and progression of complications in type 1 diabetes (in FinnDiane research group). Iiro holds a Master of Science degree in Technology.

In the field, Iiro is particularly interested in the large data amounts revealed with the revolution of technology and in how the information received from the data can potentially be utilised to draw concrete conclusions, both in order to understand the nature of diseases and to advance the goals of the pharmaceutical industry and patient treatment. Iiro’s strengths include his strong statistical expertise and the ability to understand the challenges and possibilities involved in “Big Data”.

Krista Maurinen

Scientific Project Manager

Krista Maurinen - Medaffcon Medical Affairs

Krista Maurinen

Scientific Project Manager
M.Sc. (Biomedicine)

+358 50 354 47 04

LinkedIn

Krista Maurinen joined Medaffcon in May 2017, assuming the position of a Scientific Project Manager. Krista has worked at GSK for the past three years, mainly as an Area and Key External Expert Manager with pain management as her main therapeutic area. In addition, Krista has experience in research and sales.

In the field, Krista is interested in constant development, changing lines of action and new innovations. Moreover, the development of transparent and ethical cooperation between physicians and the pharmaceutical industry is of interest to Krista.

Krista holds a degree education in Biomedicine and has gained extensive experience in working at the customer interface. Krista’s strengths include her solid presentation and human relations skills as well as her determination: “Nothing is impossible as long as we get the right people around the same table”.

Tanja Karvonen

Health Economist

Tanja Karvonen Medaffcon Market Access

Tanja Karvonen

Health Economist
M.Sc. (Health Economics & Economics)

+358 50 3286 651

LinkedIn

Tanja joined Medaffcon’s team in November 2016. She completed her MSc in Health Economics at the University of York and graduated in 2013. Tanja did her dissertation placement  at the University of Otago (Wellington, New Zealand). Previously, Tanja has also completed a Master’s degree in the field of Economics and Business Administration. Already during her previous degree, she acquainted herself with the methods of health economics, as she was writing her Master’s thesis under the supervision of a health economist at the University of Rennes (Rennes1, France) in 2010.

Tanja has gained her most recent work experience as a researcher at the National Institute for Health and Welfare. In addition, Tanja has experience in working in an international research group, in instructing course exercises in health economics as well as in working in financial administration and customer service.

Tanja would particularly like to utilise her educational and professional knowledge in health economics in her future work projects. Tanja thinks that there is need for health economics and its development in Finland, now in particular, as the social and healthcare system is under reform. It is necessary to be aware of how scarce resources are allocated at the level of both the society and an organisation. Tanja has a special interest in economic evaluation and comparison of processes in healthcare.

Tanja’s strengths include her educational and occupational background as well as her pursuit for constant improvement.  As an employee, Tanja is customer- and goal-oriented as well as reliable.

Maija Wolf

Scientific Advisor

Maija Wolf Medaffcon Medical Affairs

Maija Wolf

Scientific Advisor
PhD

+358 40 5720615

LinkedIn

Maija joined Medaffcon’s team in January 2017. She conducted her PhD studies at the University of Helsinki, after which she continued her studies as a postdoctoral researcher at the National Institutes of Health (NIH, Maryland, USA) and thereafter as a researcher at the VTT Medical Biotechnology and University of Turku. From 2008 onwards Maija has worked as a senior researcher at the Institute for Molecular Medicine Finland (FIMM), University of Helsinki, where she continues to work part-time.

Maija has a strong background in cancer biology and molecular medicine with emphasis on resolving how cancer evolves and identifying novel therapeutic opportunities. Maija has pedagogic and project leader skills and has already as a researcher worked as a project manager in several joint efforts with pharma industry. She is particularly enthusiastic about the potential of precision medicine and enjoys utilizing her experience from basic and translational research in tasks impacting human health.

Tatu Sainio

Health Economist

Tatu Sainio Medaffcon Market Access

Tatu Sainio

Health Economist
M.Sc. (Economics)

+358 44 530 5525

LinkedIn

Tatu joined Medaffcon in the fall of 2016. Tatu holds a Master’s Degree in Economics and Business Administration and is currently finalizing his Health Economics studies in the University of Eastern Finland. In his Master’s Thesis Tatu analyzes the costs of outsourcing from University Hospitals perspectives.

Before joining Medaffcon Tatu has worked in the pharmaceutical industry at Boehringer Ingelheim as an Account Manager with diabetes, respiratory and anticoagulation treatment portfolios. Through his work experience Tatu understands the sales and marketing practices and the day-to-day of pharmaceutical industry. Tatu’s strengths in the industry include his experience and knowledge of the sales and marketing functions combined with his understanding of the Market Access processes.

Health Economics interest Tatu because of the possibilities it offers to examine health care both on micro and macro levels. The possibility to rationalize and to make health care and pharmaceutical decisions based on knowledge makes the field especially interesting.

Lotta Koski

Trainee

Lotta Koski - Medaffcon Market Access

Lotta Koski

Trainee

+358 50 431 5869

LinkedIn

Lotta joined Medaffcon’s Market Access team in February 2017. Lotta is completing her Master’s studies in Health Economics at the University of Eastern Finland. Just before joining Medaffcon, she returned from an exchange period in Germany. Lotta has experience in the pharmaceutical industry through working at Orion, where she served as a summer employee in the department responsible for supply chain and medicine registration.

Within the pharmaceutical industry, Lotta finds its diversity and international operating environment interesting. In Health Economics, her special interests cover the utilisation of health economic information in the decision-making of the pharmaceutical industry and healthcare, as well as the application of Economics with a health economic perspective. Lotta’s strengths include her interest and curiosity to learn how the theory basis gained through studies in Health Economics can be applied in practical work.

Mariann Lassenius

Scientific Advisor

Mariann Lassenius Medaffcon Medical Affairs

Mariann Lassenius

Scientific Advisor
PhD

+358 50 3452 393

LinkedIn

Mariann joined Medaffcon’s Medical Team in June 2016.

Mariann holds a PhD in Science and has experience in medical research on diabetes and long-term complications at Folkhälsan Research Center and at the Nephrology Outpatient Clinic of the University of Helsinki.

Mariann has also gained experience in commercialising research innovations, after working as a part-time consultant at Biotech Start-Up Management.

Mariann completed her Master of Science degree at the Department of Biosciences of the University of Helsinki in 2007. She majored in Physiology and had Biochemistry as a minor.

In the field, Mariann is particularly interested in health-promoting changes enabled by digitalisation, both with regard to pharmaceutical companies and social services. Development of new medicinal products and  improvement of treatment provide the work with an extremely interesting dimension.

Mariann’s strengths at Medaffcon include her strong scientific expertise as well as the ability to analyse diverse health data in an appropriate manner and to work as a goal-oriented team player.

Emma-Leena Alarmo

Scientific Advisor

Emma-Leena Alarmo Medaffcon Medical Affairs

Emma-Leena Alarmo

Scientific Advisor
PhD

+358 40 539 7810

LinkedIn

Emma-Leena joined Medaffcon’s team in January 2016. She completed her Master of Science degree in cellular and molecular biology and holds a Doctor of Philosophy degree. Emma-Leena has more than ten years of experience as a researcher in cancer biology. Emma-Leena’s absolute strengths include her firm research background as well as the ability to analyse and recapitulate medical research data for different purposes.

In the field, Emma-Leena is particularly interested in working with drug innovations, whereby mechanisms at the molecular level can be effectively and productively harnessed to the benefit of the patient. Moreover, she has interest in the product development cycle, which is a multidimensional and fascinating process.

Joel Jukka

Market Access Specialist

Joel Jukka Medaffcon Market Access

Joel Jukka

Market Access Specialist
M.Sc. (Pharmacy), M.Sc. (Natural Science)

+358 50 468 9981

LinkedIn

Joel started working at Medaffcon in December 2015 as a Market Access Specialist. Previously, he has worked for two years in international Market Access tasks (antidepressants and antipsychotics). In addition to this, he has experience in working as a Market Access Consultant and at a pharmacy.

Joel is educated as a Master of Science (Pharmacy) degree, specialised in biopharmaceutics. Moreover, he has a Master of Science (Natural Sciences) degree in applied biotechnology. In the field, Joel is interested in the pricing and reimbursement processes as well as in the related influential parties, which enable the best possible requirements for making the pharmaceutical product available to the patient.

Mikko Kosunen

Health Economist

Mikko Kosunen Medaffcon Market Access

Mikko Kosunen

Health Economist
M.Sc. (Health Economics)

+358 44 333 9787

LinkedIn

Mikko started working as a Health Economist at Medaffcon in March 2013. Before that, he gained experience in the pharmaceutical industry as an intern at Pfizer and at ESiOR Oy. He got acquainted with statistics while working for six years as a Research Assistant in Niuvanniemi Hospital.

Mikko is interested in the effective and just allocation of healthcare resources. He holds a special interest in the changes in the pharmaceutical industry, related to both treatment and finances. Mikko’s educational background and personal interest in health economic modelling help him understand, evaluate and solve health economic questions present in the pharmaceutical industry. In addition to health economics, Mikko’s area of responsibility includes Market Access expertise, mainly consultation and realisation of pricing and reimbursement processes.

Triin Männik

Health Economist

Triin Männik Medaffcon Market Access

Triin Männik

Health Economist
M.Sc. (Health Economics)

+358 40 7681 525

LinkedIn

Triin joined Medaffcon’s health economic team in April 2015. Triin has a Master of Science degree in Health Care, major in Health Economics, and is a Registered Nurse. Triin has gained work experience in the pharmaceutical industry at Janssen-Cilag Oy in Health Economic and Market Access tasks, including pricing and reimbursement applications, reference price system and hospital tenders. She has also worked as a Market Access Trainee at Pfizer. Triin has experience also in the public sector, both as a registered nurse and in the public procurement tendering and acquisition processes at Kela.

Triin is interested in the diversified utilisation of the information produced by health economics and moving it to the level of practice, in particular promoting the adoption of cost-effective healthcare measures. Triin’s strengths include both theoretical knowledge and practical experience in private and public sectors as well as in a hospital environment. In her work, Triin enjoys developing solutions for challenging questions.

Lasse Oinonen

Senior Scientific Project Manager

Lasse Oinonen Medaffcon Medical Affairs

Lasse Oinonen

Senior Scientific Project Manager
M.Sc. (Pharmacy)

+358 40 1242 585

LinkedIn

Lasse started at Medaffcon in November 2014 as a Scientific Project Manager. Lasse has worked in the pharmaceutical industry since 2001 in different positions: ca. 6 years in sales (medicinal products for prostatic cancer and erectile disorder, antimicrobial, painkiller, anti-obesity agent), ca. 3 years in development/project work (obesity treatment), 5.5 years as a Scientific Expert (urology, nephrology, anaesthesiology) and as the substitute for a liable director. Lasse has a Master of Science (Pharmacy) degree, and since 2014, he is a Doctoral Student at the University of Tampere (in a hemodynamic research group).

In the field, Lasse is particularly interested in the constantly changing operational environment and different interest groups and the individualised acknowledgement of their needs, the significance of the cost benefit-effectiveness analysis of medicinal products in healthcare decision-making, as well as working with significant scientific data.

Lasse’s strengths include his wide-ranging experience in the pharmaceutical industry covering different therapeutic and operational areas and in Cross-functional team work in a matrix organisation.

Kristiina Pelli

Development Director

Kristiina Pelli Medaffcon Medical Affairs

Kristiina Pelli

Development Director
M.Sc. (Food Science), MBA

+358 40 5100 838

LinkedIn

Kristiina joined Medaffcon as a Development Director in 2012. She has worked in the pharmaceutical industry for over 10 years; first in a CRO company and later in two large pharmaceutical companies in expert and director positions. Kristiina has been responsible for clinical research projects and participated in designing local clinical and Real World Data trials. She has also worked as a Scientific Expert in different therapeutic areas. Although Kristiina has a strong scientific background, she has always been interested in creating strong cooperation between marketing and sales operations in the field.

In order to strengthen her business competence, Kristiina completed a Henley MBA degree in 2012. Kristiina’s background education consists of Master of Food Sciences degree. Kristiina’s input in Medaffcon’s team is her comprehensive understanding of a drug’s development cycle as well as her strong expertise in the processes in the field, combined with business-oriented thinking.

Ville Perälä

Scientific Project Manager

Ville Perälä Medaffcon Medical Affairs

Ville Perälä

Scientific Project Manager
M.Sc. (Pharmacy)

+358 40 774 2955

LinkedIn

Ville started to work at Medaffcon as a Scientific Project Manager in November 2015. He holds a Master of Science (Pharmacy) degree, specialising in Industrial Pharmacy. Ville has worked in the pharmaceutical field and has been involved in both community pharmacy and pharmaceutical industry. In the latter, he has worked in different positions, inter alia, with product development, pharmacovigilance and marketing. Due to his experience gathered in different fields, he can approach problems from different perspectives and can quickly change his approach to all sorts of challenges.

In the pharmaceutical industry, Ville is particularly interested in developing patient-centred treatment based on studied knowledge as well as in finding multi-professional and bold solutions. He strives to constantly gather new information and ideas from organisations in the pharmaceutical industry and other fields.

Elisa Tyynysniemi

Scientific Project Manager

Elisa Tyynysniemi Medaffcon Medical Affairs

Elisa Tyynysniemi

Scientific Project Manager
M.Sc. (Pharmaceutical Science)

+358 40 8394 369

LinkedIn

Elisa started at Medaffcon in January 2015 as a Scientific Project Manager. Previously, Elisa has worked in drug safety unit at Novo Nordisk A/S in Copenhagen as well as sales permit related tasks in the Finnish Medicines Agency Fimea. Working at the Department of Pathology of the University of Turku, Elisa has also gained several years of experience in medical research and in working in a hospital environment.

Elisa has completed a Master’s degree in a programme for international drug development at the University of Copenhagen. She completed her Master’s thesis at Novo Nordisk A/S headquarters in Copenhagen. Elisa also holds a Bachelor of Science degree at the University of Turku in Biomedicine. Therefore, she has completed studies in Medicine, Natural Sciences, Pharmacy and Economics.

Due to her strong theoretical background and work experience, Elisa has wide understanding of the objectives of drug development both from the industrial and authority perspectives. Elisa is particularly interested in developing new medicinal treatment and improving therapeutic value. She is also excited about working with multifunctional teams and constructing seamless cooperation between different interest groups.

 

Sales and Marketing


Tomi Vahevaara

Sales Director

Tomi Vahevaara - Medaffcon

Tomi Vahevaara

Sales Director
eMBA

+358 50 3055 963

LinkedIn

Tomi Vahevaara started working at Medaffcon in January 2017 as a Sales Director. Tomi has worked in the pharmaceutical industry for over 35 years. Therefore, he has gained wide-ranging experience in international expert and managerial positions within innovative pharmaceutical industry. The last ten years Tomi has worked as the Managing Director of Eli Lilly for Finland, Baltic States and Poland.

Tomi serves as the Chairman of the Board of the Finnish Mutual Insurance Company for Pharmaceutical Injury Indemnities and as a Board Member in the Finnish Co-operative for Pharmaceutical Injury Indemnities. Furthermore, Tomi holds experience in working as the Head of Research Services at the Clinical Research Institute HUCH, where he supported the realization of clinical medicine trials within the Hospital District of Helsinki and Uusimaa.

Tomi is particularly interested in the significant economic and investment opportunities for Finland and for the companies working in the Finnish health industry. For this purpose, he has established two networks: IPWG (Innovative Pharma Working Group) and LSG (Life Science Group /Amcham), which support the Health Sector Growth Strategy for Research and Innovation Activities of the Finnish Government.

In addition, he is interested in market access possibilities and new models, which enable earlier market access and clinical use of pharmaceutical innovations. Public–private cooperation models as well as the introduction and utilization of Finnish strengths (such as registers, biobanks etc.) in healthcare business are also of interest to Tomi.

Tomi has solid and wide-ranging expertise in different positions in the pharmaceutical field and is well connected in the entire health industry networks. He works in a positive yet goal-directed manner to reach the agreed target.

 

Pekka Männistö

External Affairs Director

Pekka Männistö Medaffcon

Pekka Männistö

External Affairs Director
M.Sc. (Food Science)

+358 50 4478 297

LinkedIn

Pekka joined Medaffcon’s team as a Sales Director in October 2015. Before that, he worked as a CEO and Nordic VP at a medtech-startup company called Onbone Oy. Previously, he worked at Roche Diagnostics as an International Medical Marketing Manager in Zug, Switzerland. Overall, Pekka has worked in the pharmaceutical and medtech fields since 1997.

In the field, Pekka is interested in constant changes as well as related challenges and possibilities. Pekka’s greatest strength at Medaffcon is his wide-ranging experience and perspective in working under constant change and in finding ever new solutions.

Tuuli Moilanen

Marketing Manager

Tuuli Tuompo Medaffcon

Tuuli Moilanen

Marketing Manager
BBA

+358 40 158 7830

LinkedIn

Tuuli joined Medaffcon in May 2012 as an Assistant. She completed her Bachelor of Business Administration (International Business) degree in May 2015, after drafting her Bachelor’s Thesis for Medaffcon on the internationalisation practices of expert organisations. After graduation, Tuuli’s job description at Medaffcon has included, inter alia, financial administration and marketing tasks.

Since December 2015, Tuuli has worked as a Marketing Manager at Medaffcon.

Administration


Pauliina Punkari

Financial Assistant

Pauliina Punkari Medaffcon Administration

Pauliina Punkari

Financial Assistant

+358 40 866 7814

LinkedIn

Pauliina Punkari joined Medaffcon in February 2017 as a Financial Assistant. Pauliina is studying at the School of Business of Aalto University and she has previous experience in financial administration through having worked at KPMG in summer 2016.

Pauliina is interested in the constant progress in the pharmaceutical industry, especially the impact of digitalisation on the development in the pharmaceutical and financial administration fields. In financial administration, Pauliina is eager to learn how the theoretical issues she has internalised through studies can be realised in practice.

Pauliina is a conscientious, orderly and assiduous worker.