Market Access

We provide Market Access and health economic services for different healthcare actors, such as pharmaceutical, equipment and diagnostics companies as well as for healthcare units.

Our experts, who have gained their know-how in different pharmaceutical companies and in the healthcare sector, support our customers in solving practical challenges with tailor-made service packages, possibly in cooperation with the Medical and Scientific Experts of Medaffcon.

Our Market Access and health economic services cover, for example, providing personnel resources for customer companies through different agreement models, realising and consulting price and reimbursement processes, expert and stakeholder meetings, health economic modelling and reports as well as health economic training events for customer companies.

Read more about our other services:

Stakeholder Perception Mapping | Real World Evidence | Medical Affairs | Healthcare Consulting

Our Market Access services:

Health economic analyses and research

  • Construction, localisation and reporting of cost-effectiveness and budget impact models
  • Impact analyses based on biobank and register data

Comprehensive support for price and reimbursement applications and assessment of hospital pharmaceuticals

New perspectives to Market Access activities

  • Expert and stakeholder meetings
  • Health economic tools for the benefit of sales and marketing

Personnel resourcing for Market Access departments


Our Market Access experts:


Jarmo Hahl

Managing Director

Jarmo Hahl Medaffcon Market Access

Jarmo Hahl

Managing Director
M.Sc. (Economics)

+358 40 139 4001

LinkedIn

Jarmo joined Medaffcon as a Partner and Managing Director in 2010, after previously working in different positions in the pharmaceutical industry for eight years. Jarmo holds a comprehensive understanding of the pharmaceutical field: he has worked in several expert and leading positions, e.g. as a Health Economic Expert, Head of a Pricing and Reimbursement Unit and as a Director of Health Economics and Market Access teams. Before moving to the pharmaceutical industry, Jarmo had a permanent position in Turku School of Economics and he worked as a researcher at Turku University Hospital.

Due to his background, Jarmo has a strong knowledge of how new health technological innovations can meet the requirements and expectations of authorities, markets and customers. Medaffcon also benefits from his comprehensive experience in Health Economics and its applications from the perspective of research and commercialisation. In addition, he has wide-ranging understanding of the constantly changing operational environment.

Jarmo deems Market Access as multidisciplinary and crucial to business, which makes it an extremely interesting field of operation.

Simo Jääskeläinen

Senior Market Access Manager

Simo Jääskeläinen Medaffcon Market Access

Simo Jääskeläinen

Senior Market Access Manager
M.Sc (Health Administration), BBA

+358 40 5800 567

LinkedIn

Simo rejoined Medaffcon’s team in June 2016 as a Senior Market Access Manager and Market Access team lead. In 2011, Simo was Medaffcon’s first recruited employee. Simo has 12 years of experience in the pharmaceutical industry, mostly in Market Access positions. In his early career, Simo also worked as a pharmaceutical Sales Representative. In addition to Medaffcon, Simo has worked, inter alia, at AstraZeneca, Abbott and Sanofi.

In the pharmaceutical industry, Simo is interested in the significance for the society and for the public health. Market Access functions are of interest to him particularly due to their diversity and varying situations. Market Access functions have a constantly increasing impact on business success, which is reflected in the fact that competition is moving from traditional marketing towards pricing and reimbursement processes.

Within Market Access functions, Simo’s strength is his wide-ranging expertise. He masters pricing and reimbursement processes and related tactics, but also the utilisation of health economics. As an employee, Simo is creative, reliable, systematic and diligent.

Tanja Karvonen

Health Economist

Tanja Karvonen Medaffcon Market Access

Tanja Karvonen

Health Economist
M.Sc. (Health Economics & Economics)

+358 50 3286 651

LinkedIn

Tanja joined Medaffcon’s team in November 2016. She completed her MSc in Health Economics at the University of York and graduated in 2013. Tanja did her dissertation placement  at the University of Otago (Wellington, New Zealand). Previously, Tanja has also completed a Master’s degree in the field of Economics and Business Administration. Already during her previous degree, she acquainted herself with the methods of health economics, as she was writing her Master’s thesis under the supervision of a health economist at the University of Rennes (Rennes1, France) in 2010.

Tanja has gained her most recent work experience as a researcher at the National Institute for Health and Welfare. In addition, Tanja has experience in working in an international research group, in instructing course exercises in health economics as well as in working in financial administration and customer service.

Tanja would particularly like to utilise her educational and professional knowledge in health economics in her future work projects. Tanja thinks that there is need for health economics and its development in Finland, now in particular, as the social and healthcare system is under reform. It is necessary to be aware of how scarce resources are allocated at the level of both the society and an organisation. Tanja has a special interest in economic evaluation and comparison of processes in healthcare.

Tanja’s strengths include her educational and occupational background as well as her pursuit for constant improvement.  As an employee, Tanja is customer- and goal-oriented as well as reliable.

Tatu Sainio

Health Economist

Tatu Sainio Medaffcon Market Access

Tatu Sainio

Health Economist
M.Sc. (Economics)

+358 44 530 5525

LinkedIn

Tatu joined Medaffcon in the fall of 2016. Tatu holds a Master’s Degree in Economics and Business Administration and is currently finalizing his Health Economics studies in the University of Eastern Finland. In his Master’s Thesis Tatu analyzes the costs of outsourcing from University Hospitals perspectives.

Before joining Medaffcon Tatu has worked in the pharmaceutical industry at Boehringer Ingelheim as an Account Manager with diabetes, respiratory and anticoagulation treatment portfolios. Through his work experience Tatu understands the sales and marketing practices and the day-to-day of pharmaceutical industry. Tatu’s strengths in the industry include his experience and knowledge of the sales and marketing functions combined with his understanding of the Market Access processes.

Health Economics interest Tatu because of the possibilities it offers to examine health care both on micro and macro levels. The possibility to rationalize and to make health care and pharmaceutical decisions based on knowledge makes the field especially interesting.

Lotta Koski

Trainee

Lotta Koski - Medaffcon Market Access

Lotta Koski

Trainee

+358 50 431 5869

LinkedIn

Lotta joined Medaffcon’s Market Access team in February 2017. Lotta is completing her Master’s studies in Health Economics at the University of Eastern Finland. Just before joining Medaffcon, she returned from an exchange period in Germany. Lotta has experience in the pharmaceutical industry through working at Orion, where she served as a summer employee in the department responsible for supply chain and medicine registration.

Within the pharmaceutical industry, Lotta finds its diversity and international operating environment interesting. In Health Economics, her special interests cover the utilisation of health economic information in the decision-making of the pharmaceutical industry and healthcare, as well as the application of Economics with a health economic perspective. Lotta’s strengths include her interest and curiosity to learn how the theory basis gained through studies in Health Economics can be applied in practical work.

Joel Jukka

Market Access Specialist

Joel Jukka Medaffcon Market Access

Joel Jukka

Market Access Specialist
M.Sc. (Pharmacy), M.Sc. (Natural Science)

+358 50 468 9981

LinkedIn

Joel started working at Medaffcon in December 2015 as a Market Access Specialist. Previously, he has worked for two years in international Market Access tasks (antidepressants and antipsychotics). In addition to this, he has experience in working as a Market Access Consultant and at a pharmacy.

Joel is educated as a Master of Science (Pharmacy) degree, specialised in biopharmaceutics. Moreover, he has a Master of Science (Natural Sciences) degree in applied biotechnology. In the field, Joel is interested in the pricing and reimbursement processes as well as in the related influential parties, which enable the best possible requirements for making the pharmaceutical product available to the patient.

Mikko Kosunen

Health Economist

Mikko Kosunen Medaffcon Market Access

Mikko Kosunen

Health Economist
M.Sc. (Health Economics)

+358 44 333 9787

LinkedIn

Mikko started working as a Health Economist at Medaffcon in March 2013. Before that, he gained experience in the pharmaceutical industry as an intern at Pfizer and at ESiOR Oy. He got acquainted with statistics while working for six years as a Research Assistant in Niuvanniemi Hospital.

Mikko is interested in the effective and just allocation of healthcare resources. He holds a special interest in the changes in the pharmaceutical industry, related to both treatment and finances. Mikko’s educational background and personal interest in health economic modelling help him understand, evaluate and solve health economic questions present in the pharmaceutical industry. In addition to health economics, Mikko’s area of responsibility includes Market Access expertise, mainly consultation and realisation of pricing and reimbursement processes.

Triin Männik

Health Economist

Triin Männik Medaffcon Market Access

Triin Männik

Health Economist
M.Sc. (Health Economics)

+358 40 7681 525

LinkedIn

Triin joined Medaffcon’s health economic team in April 2015. Triin has a Master of Science degree in Health Care, major in Health Economics, and is a Registered Nurse. Triin has gained work experience in the pharmaceutical industry at Janssen-Cilag Oy in Health Economic and Market Access tasks, including pricing and reimbursement applications, reference price system and hospital tenders. She has also worked as a Market Access Trainee at Pfizer. Triin has experience also in the public sector, both as a registered nurse and in the public procurement tendering and acquisition processes at Kela.

Triin is interested in the diversified utilisation of the information produced by health economics and moving it to the level of practice, in particular promoting the adoption of cost-effective healthcare measures. Triin’s strengths include both theoretical knowledge and practical experience in private and public sectors as well as in a hospital environment. In her work, Triin enjoys developing solutions for challenging questions.