Stakeholder Perception Mapping

Stakeholder Mapping type projects have become popular among our service provision. Such mappings depicting the local circumstances are necessary in order to obtain a comprehensive picture of the therapeutic area and its treatment practices. One reason for the popularity of the service is its adaptability to meet the customer’s demands.

Information on making different treatment decisions, on decision-makers and operational premises can be primarily utilised by companies with limited prior knowledge of the therapeutic area and which might have insufficient personnel resources to conduct a proper mapping.

Companies that have operated in the therapeutic area for a longer period of time can benefit from more comprehensive information, so-called Stakeholder Perception Mapping. These mappings study treatment decisions and paths and the more specific reasons for why such treatment decisions and paths are made and constructed in a certain manner. In addition, they increase understanding on why treatment models vary greatly in different parts of the country.

Read more about our other services:

Real World Evidence | Medical Affairs | Market Access | Healthcare Consulting

Our STHPM service will answer for example the following questions:

 

  • Who are the decision-makers in your therapeutic area and what kind of decision-making mechanisms they have?
  • How your competitors are positioned in the market?
  • Why and how treatment practices and your success varies around the country?

 

Contact us and we will together build a research structure to meet your needs!

Our STHPM Experts:


 

Jaana Ahlamaa

Director, Medical Affairs

Jaana Ahlamaa Medaffcon Medical Affairs

Jaana Ahlamaa

Director, Medical Affairs
MD (Specialist in Surgery), PhD

+358 50 5767 325

LinkedIn

Jaana began her career in the pharmaceutical industry as a Medical Advisor in different therapeutic areas, after which she became a Medical Affairs Manager. Jaana’s areas of responsibility have included, inter alia, sales permission, pharmacovigilance and marketing support functions. In 2006, Jaana became a Medical Director, assuming responsibility for all medical functions in the Finnish affiliate of the company she represented. After this, Jaana has worked in different Medical Advisor/Director positions in different companies.

Jaana established Medaffcon in 2009 after working in the pharmaceutical industry for almost ten years. Jaana’s most essential input in Medaffcon’s team is her wide-ranging experience and knowledge in different fields of the pharmaceutical industry, as well as the ability to think innovatively. Jaana’s key areas of interests include creating and maintaining cooperation between different activities and actors in the pharmaceutical industry. Jaana is also a member of the Board of the Finnish Association of Pharmaceutical Physicians.

Krista Maurinen

Scientific Project Manager

Krista Maurinen - Medaffcon Medical Affairs

Krista Maurinen

Scientific Project Manager
M.Sc. (Biomedicine)

+358 50 354 47 04

LinkedIn

Krista Maurinen joined Medaffcon in May 2017, assuming the position of a Scientific Project Manager. Krista has worked at GSK for the past three years, mainly as an Area and Key External Expert Manager with pain management as her main therapeutic area. In addition, Krista has experience in research and sales.

In the field, Krista is interested in constant development, changing lines of action and new innovations. Moreover, the development of transparent and ethical cooperation between physicians and the pharmaceutical industry is of interest to Krista.

Krista holds a degree education in Biomedicine and has gained extensive experience in working at the customer interface. Krista’s strengths include her solid presentation and human relations skills as well as her determination: “Nothing is impossible as long as we get the right people around the same table”.

Lasse Oinonen

Senior Scientific Project Manager

Lasse Oinonen Medaffcon Medical Affairs

Lasse Oinonen

Senior Scientific Project Manager
M.Sc. (Pharmacy)

+358 40 1242 585

LinkedIn

Lasse started at Medaffcon in November 2014 as a Scientific Project Manager. Lasse has worked in the pharmaceutical industry since 2001 in different positions: ca. 6 years in sales (medicinal products for prostatic cancer and erectile disorder, antimicrobial, painkiller, anti-obesity agent), ca. 3 years in development/project work (obesity treatment), 5.5 years as a Scientific Expert (urology, nephrology, anaesthesiology) and as the substitute for a liable director. Lasse has a Master of Science (Pharmacy) degree, and since 2014, he is a Doctoral Student at the University of Tampere (in a hemodynamic research group).

In the field, Lasse is particularly interested in the constantly changing operational environment and different interest groups and the individualised acknowledgement of their needs, the significance of the cost benefit-effectiveness analysis of medicinal products in healthcare decision-making, as well as working with significant scientific data.

Lasse’s strengths include his wide-ranging experience in the pharmaceutical industry covering different therapeutic and operational areas and in Cross-functional team work in a matrix organisation.

Ville Perälä

Scientific Project Manager

Ville Perälä Medaffcon Medical Affairs

Ville Perälä

Scientific Project Manager
M.Sc. (Pharmacy)

+358 40 774 2955

LinkedIn

Ville started to work at Medaffcon as a Scientific Project Manager in November 2015. He holds a Master of Science (Pharmacy) degree, specialising in Industrial Pharmacy. Ville has worked in the pharmaceutical field and has been involved in both community pharmacy and pharmaceutical industry. In the latter, he has worked in different positions, inter alia, with product development, pharmacovigilance and marketing. Due to his experience gathered in different fields, he can approach problems from different perspectives and can quickly change his approach to all sorts of challenges.

In the pharmaceutical industry, Ville is particularly interested in developing patient-centred treatment based on studied knowledge as well as in finding multi-professional and bold solutions. He strives to constantly gather new information and ideas from organisations in the pharmaceutical industry and other fields.