Our experts

Our expertise extensively represent the fields of health economics, medicine and data sciences. Our experience has been gathered in different positions in the pharmaceutical industry, healthcare, research, and academic institutions. Our wide-ranging experience and diversified expertise constitute our absolute strengths in serving our customers in the pharmaceutical and health technology fields and the healthcare sector.

Learn more about our experts by reading their profiles below and do not hesitate to contact us!

Experts

Jaana Ahlamaa
Medical Director

Jaana Ahlamaa

Medical Director
MD (Specialist in Surgery), PhD

+358 50 576 7325 LinkedIn

Jaana established Medaffcon in 2009. Prior to that, she worked in expert and management positions in the pharmaceutical industry for almost ten years. Jaana has also worked as a hospital doctor and is a specialist in surgery. In 1999, she defended her doctoral thesis on health policy related to customer payments in healthcare.

Jaana’s most essential contribution to Medaffcon’s team is her wide-ranging experience and expertise. Jaana is particularly interested in the future development of the Finnish healthcare sector. In particular, the use of knowledge in decision-making and new opportunities brought by digitalization fascinates Jaana. “I am especially looking forward to how we can improve personalized treatment options in healthcare and systematically evaluate the effectiveness and cost-effectiveness of treatments”.


Jarmo Hahl
Managing Director

Jarmo Hahl

Managing Director
M.Sc. (Economics)

+358 40 139 4001 LinkedIn

Jarmo joined Medaffcon as a partner and CEO in 2010, having previously worked in various expert and management positions in pharma companies for eight years. Jarmo has a degree in economics and before entering the pharmaceutical industry, he held an office at the Turku School of Economics and also worked as a research fellow at Turku University Hospital.

Jarmo has strong expertise in new health technology innovations and how the demands and expectations of authorities, markets and customers are matched. He also brings to Medaffcon extensive experience in health economics and its applications in research and commercialization, as well as a broad understanding of the ever-changing operating environment.

“From an access point of view, the Finnish health technology market is constantly becoming more demanding and therefore also more attractive from my point of view. On the other hand, increasing demands to demonstrate the effectiveness and cost-effectiveness of healthcare are broadening the scope and opportunities for Medaffcon to be involved in the development of healthcare as a whole”.


Tatu Miettinen
Medical Director

Tatu Miettinen

Medical Director
MD, PhD

+358 40 190 1888 LinkedIn

Tatu’s doctoral dissertation, defended in 1999, focused on gallstone disease and cholesterol metabolism. Since then, he has worked in the pharmaceutical industry in different therapeutic areas, mainly as a Scientific or Medical Advisor, aiming to produce medical added value of high quality, benefiting all interest groups. Tatu has worked in the pharmaceutical industry or its interface for almost 20 years, in expert positions related to clinical research, drug development and Medical Affairs. He has experience in both national and international clinical trials, working as a Medical Researcher as well as in designing studies and in drafting protocols.

Tatu joined Medaffcon as a Partner in 2010. His background enables effective analyses and solution processes of challenges in the field. Tatu is particularly interested in the development of drug preforms from early-stage studies towards the markets. His interest for the bases at a molecular level and signal transmission routes is stunning. Tatu enjoys teaching and can explain even complex issues in a simple and understandable manner.


Mariann Lassenius
Sr. Scientific Advisor
RWE Lead

Mariann Lassenius

Sr. Scientific Advisor
RWE Lead
PhD

+358 50 345 2393 LinkedIn

Mariann joined Medaffcon’s team in 2016 after finishing her PhD. The transition to real world evidence (RWE) research was a natural continuum to her previous research career. Through RWE studies, she has had the privilege to gain a broad insight into working with different stakeholders within the healthcare field. The vast proportion of her days goes towards interacting with clients, planning and performing RWE studies, and supporting Medaffcon’s RWE team. Subjects that keep her work interesting are the vast variability of customers and projects, problem-solving, and interacting with people.

“The number of RWE studies has increased since stakeholders within the healthcare industry have an increasing demand for knowledge-based decision making tools that need to be fulfilled. The future, therefore, has an ever-increasing emphasis on RWE”.


Kristiina Pelli
Sr. Scientific Project Manager
Medical Affairs Lead

Kristiina Pelli

Sr. Scientific Project Manager
Medical Affairs Lead
M.Sc. (Food Science), MBA

+358 40 510 0838 LinkedIn

Kristiina joined Medaffcon as a Business development manager in 2012. She started her career in a CRO, after which she worked in scientific advisor and line manager positions in two large pharmaceutical organizations, now reaching already 15 years in the business. Kristiina holds master’s degrees in both Nature Sciences and Business (Henley MBA).

At Medaffcon, nowadays as a Medical Affairs team lead, Kristiina leverages her long experience from various stakeholders in the business and her vast therapeutic area expertise in close collaboration with her team to the benefit of customer assignments. When asking what the best part of this work is, she refers to the fast change and the continuous strive for the better, for all of us, as health care service utilizers. ”Every year, I feel that never before have we been working on such vast and important topics and yet, next year the feeling is the same again”.


Iiro Toppila
Biostatistician
Data Analysis Lead

Iiro Toppila

Biostatistician
Data Analysis Lead
M.Sc. (Tech.)

+358 44 314 1597 LinkedIn

Iiro joined Medaffcon in March 2017 as a Biostatistician. For the preceding four years, he has worked as a research assistant in an academic study group, analyzing clinical and genetic patient data. Iiro holds a Master of Science degree in Technology in Bioinformation Technology.

Iiro’s strengths include his strong expertise in statistics and data-analysis, hands-on experience in working with sensitive patient data, and strong interdisciplinary communication skills with experts from various fields. In the field, he is particularly interested in the large data amounts made available with the revolution of technology and how the information received such data can potentially be utilized to draw concrete conclusions, both in order to understand the nature of diseases and to advance the goals of the pharmaceutical industry and patient treatment.

“Machine learning and AI-based solutions will have a major impact on the healthcare sector now and in the future. However, effectively utilizing the already collected and available health-data will have a higher importance in order to improve health-care”.


Tatu Sainio
Sr. Health Economist
Access & HE Lead

Tatu Sainio

Sr. Health Economist
Access & HE Lead
M.Sc. (Economics & Health Economics)

+358 44 530 5525 LinkedIn

Tatu joined Medaffcon in the fall of 2016. Tatu holds two master’s degrees, majoring in Marketing and Health Economics. Before joining Medaffcon, he worked in the pharmaceutical industry at Boehringer Ingelheim as an Account Manager. At Medaffcon, Tatu works mainly with health technology assessments and is the access & health economics team lead. Through his educational and professional background, Tatu has a wide range of expertise in the pharmaceutical industry and understands the needs of each function.

Tatu’s strength is his comprehensive understanding of the pharmaceutical industry and healthcare environment. Tatu is particularly interested in the possibility to turn data into understandable information to support healthcare decision-making.

“I love the hype around the utilization of real-world effectiveness and cost-effectiveness data. Now we need steps to include the data as a systematic part of the decision-making process, which allows the optimal allocation of resources”.


Ritva Suominen
Sr. Market Access Manager
P&R Lead

Ritva Suominen

Sr. Market Access Manager
P&R Lead
M.Sc. (Pharm.)

+358 40 042 0715 LinkedIn

Ritva joined Medaffcon’s team in March 2018. Before this, she had worked for almost six years at Farenta in corresponding tasks, providing pharmaceutical companies with strategic consultation and expert assistance related to Market Access functions. In addition, Ritva holds more than 20 years of experience in the pharmaceutical industry, where she has worked as a Market Access Manager at Sanofi (12 years), as a Regulatory Affairs Manager at Bayer and as a Researcher in Pharmaceutical Product Development at Orion.

In the pharmaceutical industry, Ritva is interested in Market Access issues particularly due to their diversity and societal impact. “Market Access is a great observational spot to view the development of new innovative medicinal treatment, aiming to improve patients’ treatment in its entirety. I consider it important to increase cooperation between different actors in the pharmaceutical industry and to find such new solution models that make effective treatment optimally available for patients without raising society’s costs unreasonably“.


Liisa-Medaffcon-RWE
Liisa Ukkola-Vuoti
Scientific Advisor
Liisa-Medaffcon-RWE

Liisa Ukkola-Vuoti

Scientific Advisor
PhD

+358 400 565 536 LinkedIn

Liisa joined Medaffcon in January 2020. She has over ten years of experience of working as a scientific advisor and research scientist for private and public sector organizations. Liisa holds a PhD in medical genetics, and she mentions that especially the therapeutic areas related neurology and psychiatry appeal to her.

Liisa’s strengths include strong expertise on medical sciences and research, as well as on creating evidence-based content, because she also has experience of being a science book author. Establishing cross-scientific collaboration, scientific exchange, and creating networks are one of her key work philosophies.

One of her main professional interests is the secondary use of health-related data to create real-world-evidence in order to improve and develop treatment practices. ”Due to the unique registries and data lakes available in Finland, in principle all the required data is already available or accumulating all the time, which makes it important to utilize this real-world-data to improve patient care and general well-being.”


Sanna Honkala
Scientific Advisor

Sanna Honkala

Scientific Advisor
PhD

+358 50 327 3440 LinkedIn

Sanna joined Medaffcon’s team in November 2019. In her PhD, she studied the potential of high-intensity interval training (HIIT) in the prevention and management of type 2 diabetes. After defending her PhD in 2018, she worked as a post-doctoral researcher at the University of Turku. In addition, Sanna has experience working as an entrepreneur in the field of work-wellbeing. As a base-education, she has two master’s degrees (Biomedicine and Exercise Physiology).

Sanna’s strengths include strong expertise in science, diverse educational background, excellent management skills and above all, her positive nature. She is fascinated by the dynamics and endless innovative opportunities in the healthcare industry. “It is extremely interesting to see how individual treatment paths can be tailored in the future for example based on the genome or different biomarkers. In addition, new digital solutions in the prevention and management of different diseases will surely improve health and the daily lives of many individuals”.


Kai Kysenius Scientific Advisor Medaffcon
Kai Kysenius
Scientific Advisor
Kai Kysenius Scientific Advisor Medaffcon

Kai Kysenius

Scientific Advisor
PhD

+358 40 557 5428 LinkedIn

Kai joined Medaffcon in September 2020 after five years of Post doctorate studies in Australia. In his PhD thesis, Kai studied the role of lipoprotein receptors in neuronal cell death and continued his studies on deciphering the mechanisms and testing potential therapeutics for neurodegenerative diseases at the University of Melbourne. Kai completed his university degrees at the University of Helsinki and the Neuroscience Center, which included one semester exchange at the Victoria University of Wellington, New Zealand. 

Due to his international educational background, Kai’s strengths include his adept ability to work in multicultural settings and cross disciplinary projectsKai is fascinated by out-of-the-box scientific projects and how they emerge to challenge existing norms. Data driven decision making, critical but constructive discussion and multifaceted cooperation can ensure a functional and healthy society in the face of future challenges. Together we are stronger and wiser.” 


Kristiina Uusi-Rauva
Scientific Advisor

Kristiina Uusi-Rauva

Scientific Advisor
PhD

+358 40 047 3314 LinkedIn

Kristiina joined Medaffcon’s RWE team in the fall of 2019. She holds a PhD and her doctoral dissertation concentrated on cell biology of a rare neurological disease. After defending her PhD, Kristiina worked on projects using iPS cell technology in several different research groups for rare diseases. In addition, she has experience in the most common diseases, as she has worked with diabetic research, for example.

“In this work, we can see from the field how know-how is effectively acquired and for what purposes it is used in healthcare. I look forward to seeing the full potential of biobank sample collections for future use in RWE research, including rare diseases”.


Jenni Hällfors scientific advisor Medaffcon RWE
Jenni Hällfors
Scientific Advisor
Jenni Hällfors scientific advisor Medaffcon RWE

Jenni Hällfors

Scientific Advisor
PhD

+358 40 776 0883 LinkedIn

Jenni joined Medaffcon in September 2020. She has over a decade of experience working as a scientific researcher. Before joining Medaffcon, Jenni has worked as a scientific consultant and project manager in a young and growing biotechnology company. Jenni has a PhD in medical genetics, and her studies have focused on the genetic epidemiology of non-communicable diseases.

Jenni has strong expertise in science from different chronic disease areas and excellent project management skills. Her strengths include effortless communication with versatile stakeholders and enthusiasm towards scientific collaboration. “Numerous national registers and data lakes in Finland are like treasure chests. They contain a wealth of real-world data from all therapy areas that can quickly transform into real-world evidence. The best thing about my job as a scientific advisor is to be able to unlock the knowledge and help our customers to utilize it in a way that innovates new, personalized treatment options and improves the level of patient care.”


Bettina Mannerström, Scientific Advisor, Medaffcon RWE team
Bettina Mannerström
Scientific Advisor
Bettina Mannerström, Scientific Advisor, Medaffcon RWE team

Bettina Mannerström

Scientific Advisor
PhD

+358 40 574 7127 LinkedIn

Bettina joined Medaffcon in February 2021. She has more than 15 years of experience of scientific work, in which the clinical applicability has always been in focus. Before joining Medaffcon, Bettina held the position of senior researcher at University of Helsinki. Bettina received her MSc degree from Åbo Akademi University during which she spent a year at University of Victoria, Canada. She received her PhD in tissue engineering from University of Tampere. As a result of a long career in science, Bettina also has a title of docent in Cell Biology.

Bettina has a strong background in cross disciplinary projects, working in multicultural teams and a solid interest in collaboration with health care professionals. Multidisciplinary projects where the knowledge of various experts is utilized for improved patient care are close to heart. In Medaffcon, Bettina is fueled by working with, sharing and applying scientific knowledge for advancing healthcare.


Riikka Mattila, Scientific Advisor, Medaffcon RWE
Riikka Mattila
Scientific Advisor
Riikka Mattila, Scientific Advisor, Medaffcon RWE

Riikka Mattila

Scientific Advisor
PhD

+358 50 545 9108 LinkedIn

Riikka joined Medaffcon in February 2021. She has a wide-ranging experience from different therapy areas from atherosclerosis and birth asphyxia to neurodegeneration. She has more than 15 years of experience in research, three of which in Max Planck Institute in Germany. Her PhD thesis from 2011 focused on cholesterol metabolism.

Riikka’s strenghts include broad know-how and interest in diverse therapy areas, as well as enthusiasm and experience in both written and verbal scientific communication. At Medaffcon she enjoys varied projects and effectiveness of research.

Real world evidence fascinates Riikka because there is so much data, and more accumulating all the time, and most of this data is unused. There is potential for findings to support clinicians and the pharmaceutical industry, as well as alleviate the lives of patients. She is also happy that decisions in health care are increasingly evidence based.


Lasse Oinonen
Sr. Scientific Project Manager

Lasse Oinonen

Sr. Scientific Project Manager
M.Sc. (Pharmacy)

+358 40 124 2585 LinkedIn

Lasse joined Medaffcon in 2014 and holds currently a position of Sr Scientific Project Manager. Lasse has worked previously 14 years in the pharmaceutical industry in different positions having gained experience in sales, project management, and business development, and since 2009 in scientific expert functions in medical affairs being involved also in medical information, clinical research, quality assurance and pharmacovigilance activities. This has given Lasse a broad understanding of different areas and responsibilities in the pharmaceutical industry. He has completed a Master of Science degree in Pharmacy in 2003 (main subject pharmacology) and has been a Doctoral Student in a hemodynamics research group at the Faculty of Medicines in Tampere University since 2014. Lasse is interested in working with clinically relevant scientific information, and in particular in development of effectiveness assessment.


Krista Ketonen
Scientific Project Manager

Krista Ketonen

Scientific Project Manager
M.Sc. (Biomedicine)

+358 50 354 4704 LinkedIn

Krista joined Medaffcon in May 2017 as a Scientific Project Manager. Krista has worked in the pharmaceutical industry in both sales and scientific services. She has gained experience in pain management and diabetes therapeutic areas.

In the field, Krista is interested in constant development, changing lines of action and innovations. Moreover, she is interested in developing transparent and ethical cooperation between physicians and the pharmaceutical industry.

Krista holds a degree in Biomedicine and has gained extensive experience in working at the customer interface. Krista’s strengths include her solid presentation and human relations skills as well as her determination.


Werneri Tuompo
Project Manager, Healthcare services

Werneri Tuompo

Project Manager, Healthcare services
M.Sc. (Wellness Technology)

+358 44 041 7670 LinkedIn

Werneri joined Medaffcon medical unit in 2017. He has worked extensively in the health industry in variety of medical expert roles. He is a sports biologist specializing in wellness technology. Since the fall of 2020, he has been Medaffcon’s project manager for the social and healthcare business unit. In the field of healthcare, he is interested in the opportunities brought by digitalisation, new care practices and their comprehensive assessment.


Arber Mehmeti, MD, Projektipäällikkö, Sote tiedolla johtaminen
Arbër Mehmeti
Project Manager, Healthcare services
Arber Mehmeti, MD, Projektipäällikkö, Sote tiedolla johtaminen

Arbër Mehmeti

Project Manager, Healthcare services
MD

LinkedIn

Arber joined Medaffcon in 2020 as a project manager for social and health care knowledge management projects. He is a physician from the University of Helsinki. Arber brings a diverse clinical perspective on healthcare to his projects, as he has worked in health centers, hospitals and private practices. He is interested in the health care as a whole and health economics in particular. “Knowledge management and cost-effectiveness may have acquired a slight reputation of hype words but in reality their importance will be further emphasized in social and health care due to an aging population, among other things, and thus definitely worth the attention.”


Tanja Nieminen
Health Economist & Scientific Project Manager

Tanja Nieminen

Health Economist & Scientific Project Manager
M.Sc. (Health Economics & Economics)

+358 50 328 6651 LinkedIn

Tanja joined Medaffcon’s team in November 2016. Before that, she worked as a researcher at the National Institute for Health and Welfare. Tanja has also worked in an international research group, as a course instructor as well as in financial administration and customer service. She holds MSc degrees in both Health Economics and in the field of Economics and Business Administration.  

Tanja’s strengths include her educational and occupational background in health economics from Finland and abroad. Tanja has a special interest in utilizing real-world evidence data to be used in evaluations. “By utilizing data resources to support decision-making we become more aware of how scarce resources should be allocated”. 


Heini Honkanen
Health Economist

Heini Honkanen

Health Economist
M.Sc. (Health Economics)

+358 44 326 4477 LinkedIn

Heini joined Medaffcon’s Market Access team in May 2018. She has graduated in Health Economics from the University of Eastern Finland, and her master’s thesis discusses risk-sharing agreements in the pharmaceutical market.

Heini is interested in the changes occurring in the pharmaceutical and healthcare industries as well as in the possibilities of Health Economics in assessing the methods and economic resources in the field. Heini’s assets include her state-of-the-art theoretical knowledge in the field of Health Economics, combined with practice- and patient-oriented thinking.


Fanni Soikkeli - Medaffcon Market Access
Fanni Soikkeli
Sr. Health Economist
Fanni Soikkeli - Medaffcon Market Access

Fanni Soikkeli

Sr. Health Economist
M.Sc. (Health Economics)

LinkedIn

Fanni joined the Market Access team of Medaffcon in May 2020. Fanni holds a master’s degree in Health Sciences, with a major in Health Economics. Fanni possesses just over three years of experience in designing and adapting health economic modelling tools. Prior joining to Medaffcon, Fanni has been working across various European countries in the field of consultancy.

Fanni brings methodological expertise in health economics and international point of view to the team of Medaffcon. In the field, she is particularly interested in applying the latest health economic modelling methodologies in local context and, comprehensive utilisation of existing data to inform health technology assessments. Fanni believes that there is a growing importance of health economic data as part of health care decision making.


Lotta Koski
Health Economist

Lotta Koski

Health Economist
M.Sc. (Health Economics)

+358 50 431 5869 LinkedIn

Lotta joined Medaffcon in spring 2017. She holds a master’s degree in Health Sciences, with Health Economics as her major. In her master`s thesis, Lotta analyzed how real-world data can be utilized in the assessment of drug costs. Lotta worked at Orion during her studies. 

Lotta brings to Medaffcon`s team her expertise in Health Economics that she applies in health technology assessments and price and reimbursement processes. 

In the field, Lotta`s special interests are working for the benefit of patients and how health economic information is utilized in health care decision making. “I believe that knowledge of health economics and the need for health economic information will play an increasingly important role in future health care”. 


Triin Männik
Health Economist

Triin Männik

Health Economist
M.Sc. (Health Economics)

+358 40 768 1525 LinkedIn

Triin joined Medaffcon´s health economic team in April 2015. Triin´s main field of responsibilities are health economic and pharmaceuticals market access related projects, for example, health economic evaluations and price and reimbursement applications. During her consultant career at Medaffcon, Triin has also been an in-house consultant for one pharma company in the role of Market Access Manager for almost two years. 

Triin has a Master of Science degree, majoring in Health Economics, and a degree as a registered nurse. Triin has previous work experience from the pharmaceutical industry in the Market Access function and from an operating theatre in the public sector. 

“It´s great to be involved in the constantly developing field of health care and market access, such as conditional reimbursement, risk-sharing agreements at hospitals, and HTAs, to mention just a few examples. The best thing about my job is to promote the use of cost-effective health care technologies”.


Katerina Gävgänen
Katerina Gävgänen
Jr. Health Economist
Katerina Gävgänen

Katerina Gävgänen

Jr. Health Economist
M.A. (Economics) ja M.Sc. (Health Economics)

+358 44 253 8621 LinkedIn

Katerina joined Medaffcon in November 2020. She is internationally educated, holding two master’s degrees, a MA from the University of Aberdeen in Scotland and a MSc from the University of Rotterdam in the Netherlands, with a major in Economics and Health Economics, respectively.

Katerina brings to Medaffcon’s team strong theoretical expertise in health economics as well as an international perspective combined with patient and practice -oriented thinking.

She is particularly interested in the development of health economics methods and solutions at the international level, and their application in the local operating environment for the benefit of all stakeholders.


Kalle Snicker
Sr. Market Access Manager

Kalle Snicker

Sr. Market Access Manager
M.Sc.

+358 40 052 6597 LinkedIn

Kalle Snicker joined Medaffcon’s team in September 2017. He has a long history in the pharmaceutical industry. Over the years, he has gained experience in leading positions in sales and marketing, running the Baltic business unit, and in recent years, leading the oncology market access functions at Novartis Finland.

At Medaffcon, Kalle has been developing the introduction of hospital medicines, together with various pharmaceutical companies and authorities. In recent years, there has been a significant development in the introduction of hospital medicines, with the focus on the evaluation of medicines. The development and implementation of such evaluation are one of Kalle’s strongest competencies, which can benefit any actor in the industry.

Kalle’s strengths include his extensive and comprehensive view on how the industry functions as well as his ability to predict how future challenges can be considered and how the best possible result for the patient can be achieved in a new operational environment.


Jenni Repo
Market Access Manager

Jenni Repo

Market Access Manager
PhD

+358 50 5636913 LinkedIn

Jenni joined Medaffcon’s team in March 2020. She has a Master’s degree in Pharmacy and in Toxicology and also PhD in Pharmacy. Jenni’s dissertation in the University of Eastern Finland in Kuopio Campus was about the role of placenta in fetal toxicity of chemicals. While doing her PhD, Jenni has been working in Farenta as pricing and reimbursement specialist. Jenni has over 10 years of experience in Market Access of Pharma Industry.

”It’s great to help Pharma companies in the Market Access of new products. In the field of Market Access you can truly see how new drug treatments become available to patients. In my current position, I am able to utilize my diverse skills, which I have accumulated through both my education and my job.”


Emmi Puumalainen - Market Access Specialist - Medaffcon Oy
Emmi Puumalainen
Market Access Specialist
Emmi Puumalainen - Market Access Specialist - Medaffcon Oy

Emmi Puumalainen

Market Access Specialist
M.Sc. (Pharm.)

+358 50 367 4543 LinkedIn

Emmi joined Medaffcon’s P&R team in December 2020.  Previously Emmi worked at the University of Helsinki in different teaching positions while working on her doctoral dissertation. Emmi has wide-ranging experience from working at pharmacies and different pharmacy organizations. At Medaffcon Emmi hopes to immerse herself to the price and reimbursement processes and adapt to the ever-changing practices in the field. Market Access is interesting to Emmi because she has witnessed in her pharmacy work, the impact that access to new treatments has in the patients’ lives.

“It’s great to be able to help in bringing new treatments to the market and ensuring the best possible patient access to them. In these functions there’s always new things to learn and to get excited about.”


Samuli Tuominen
Data Scientist

Samuli Tuominen

Data Scientist
M.Sc. (Statistics)

+358 40 520 8158 LinkedIn

Samuli joined Medaffcon in November 2018. He acquired a master’s degree in Statistics at the University of Helsinki, specializing in Bioinformatics in September 2018. Before joining Medaffcon, Samuli had two years’ worth of experience in research as a research assistant at the University of Helsinki, where he contributed to unraveling the genetic and epigenetic background of psychological characteristics (Depsy-group).

Samuli is especially interested in producing influential research data based on information on real-world patients. He is also interested in applying varying statistical and machine learning methods. Samuli has a broad theoretical and methodological understanding, as well as experience in working with big data. He is a problem solver and has an analytical take on work.

“I see that the health sector is being transformed by digitalization. I am excited to further develop the new opportunities made possible by the automated collection of patient data”.


Johanna Vikkula - Medaffcon - Data Analysis
Johanna Vikkula
Data Scientist
Johanna Vikkula - Medaffcon - Data Analysis

Johanna Vikkula

Data Scientist
M.Sc. (Tech.)

+358 45 670 8893 LinkedIn

Johanna joined Medaffcon on February 2020 just after finishing her masters’ degree at Aalto University with major in bioinformatics and digital health. Previously, Johanna has been working as a research assistant both in brain imagining and in computational systems biology while reinforcing her knowledge in signal processing, analyses of genetic data, artificial neural networks, and development of new methods and tools to analyse genetic data. Johanna possesses strong knowledge in analysing genetic data thanks to broad know-how in life sciences but also in data and computational sciences. Johanna is a solution-oriented team worker, who does not fear to set goals high.

Johanna is interested in enhancing healthcare through bioinformatics and data sciences by combining both the medical and the computational know-how to cure diseases, improve healthcare and take step towards more personalised healthcare.

“I eagerly wait how the genome sequencing and gene testing revolutionise the medical field and boost more personalised treatments. Also, I believe that one day, we will have artificial intelligence as a standard tool for aiding doctors to diagnose and treat patients.”

 


Juhani Aakko Data Scientist Medaffcon
Juhani Aakko
Data Scientist
Juhani Aakko Data Scientist Medaffcon

Juhani Aakko

Data Scientist
D.Sc. (Tech.)

+358 400 488 424 LinkedIn

Juhani joined Medaffcon in October 2020 as a data scientist. At Medaffcon Juhani conducts projects for the social and healthcare sector developing data driven decision-making in the field. Prior to joining Medaffcon, Juhani has worked as a data scientist in a global IT company as well as a scientist at the University of Turku in the Medical Bioinformatics Centre (MBC) and Functional Foods Forum (FFF). Juhani holds a Doctor of Science in Technology degree (2017) and the topic of his thesis was the development of human gut microbiota in early infancy.

Juhani has experience from applying statistical and machine learning methods in medicine and due to his multidisciplinary background, he can easily communicate with people with varied expertise ranging from clinicians to IT-professionals. “Knowledge management and business intelligence have become hot topics also in the social and healthcare sectors. It is very interesting to be involved in harnessing the vast amounts of data available in the systems to actual usable information to support decision making. Both traditional statistics as well as advanced analytics and artificial intelligence will be in a key role in this job.”


Saara Kaijala
Saara Kaijala
Data Scientist
Saara Kaijala

Saara Kaijala

Data Scientist
MSc (Tech.)

+358 50 561 8875 LinkedIn

Saara started as a Data Scientist in Medaffcon’s analytics team in June 2021. Before Medaffcon, she has worked i.a. as a research assistant at Aalto University and as a data scientist at a large Finnish retail supply chain optimization software company. She is a Master of Science (tech.) in bioinformation technology from Aalto University. 

Due to Saara’s multifaceted work background, she has a vast experience in the application statistical methods and machine learning both in academic research and product development. She is excited about the possibilities that the recent developments in data handling technologies bring to genetic analysis and personalized medicine. “Being able to utilize the vast amounts of real-world patient data enables for taking a more comprehensive outlook on healthcare as well as the development of new treatments. Hopefully, it will also revolutionize the prevention of various diseases.“ 


Olivia Hölsä
Olivia Hölsä
Data Scientist Trainee
Olivia Hölsä

Olivia Hölsä

Data Scientist Trainee
B.Sc. (Tech.), M.Sc. (Tech.) Student

+358 45 261 1927 LinkedIn

Olivia joined Medaffcon in 2021 as a trainee to work on her Master’s thesis. She is finishing her studies in bioinformatics and digital health at Aalto University and has also worked as teaching assistant alongside her studies there for three years. Her main strengths are analytical thinking, problem solving skills and proactive mindset.

She is interested in data analysis in the field of social and healthcare to support decision making in improving social and healthcare services and allocating their resources more effectively.


 

Sales and marketing

Tomi Vahevaara
Sales Lead

Tomi Vahevaara

Sales Lead
eMBA

+358 50 305 5963 LinkedIn

Tomi Vahevaara started working at Medaffcon in January 2017 as a Sales Director. He has been working in the pharmaceutical industry for over 35 years. Therefore, he has gained wide-ranging experience in international expert and managerial positions within the innovative pharmaceutical industry. Before joining Medaffcon, Tomi worked for ten years as the Managing Director of Eli Lilly for Finland, the Baltic States, and Poland.

Tomi has solid and wide-ranging expertise in different positions in the pharmaceutical field and is well connected in the entire health industry network. He serves as the Chairman of the Board of the Finnish Mutual Insurance Company for Pharmaceutical Injury Indemnities and as a Board Member in the Finnish Co-operative for Pharmaceutical Injury Indemnities. Tomi is particularly interested in the significant economic and investment opportunities for Finland and those companies working in the Finnish health industry.


Erika Kostiainen
Marketing Lead

Erika Kostiainen

Marketing Lead
GD, MMSc

+358 50 543 3076 LinkedIn

Erika joined Medaffcon in April 2021 as a marketing manager. She has a diverse background in graphic design, biomedicine, and marketing.

Erika started her career at a Finnish biotechnology startup, and before Medaffcon, she studied at the Karolinska Institutet in Sweden and worked in the marketing team of a Swedish biotechnology consulting company.

“The best part of working in the healthcare industry is that there is also room for creativity and other types of expertise than just medical research. During my career, I have been able to do everything from writing scientific articles to designing visual identities, and I enjoy immensely the fact that I get to utilize all my skills. Marketing in the health sector is particularly fascinating, as the industry is constantly evolving and offers various opportunities.”


Tuuli Moilanen
Marketing Lead

Tuuli Moilanen

Marketing Lead
BBA

+358 40 158 7830 LinkedIn

Tuuli joined Medaffcon in May 2012 as an Assistant. She completed her Bachelor of Business Administration (International Business) degree in May 2015, after drafting her Bachelor’s Thesis for Medaffcon on the internationalisation practices of expert organisations. After graduation, Tuuli’s job description at Medaffcon has included, inter alia, financial administration and marketing tasks.

Since December 2015, Tuuli has worked as Marketing Lead, managing Medaffcon’s 2 websites and social media presence, designing and implementing marketing activities and online content, and organizing Medaffcon’s events.

 


 

Administration

Maria Rjazanova
Finance & HR Coordinator

Maria Rjazanova

Finance & HR Coordinator
BBA

+358 44 974 9307 LinkedIn

Maria joined Medaffcon in August 2018 as a financial administration assistant while completing her studies on the side. She has worked on a wide range of tasks related to financial and human resources management.

From September 2020, Maria has worked as Medaffcons’ Finance & HR Coordinator, and in May 2021 she became Medaffcon’s Chief Accountant. Maria graduated from Haaga-Helia with a degree in financial administration in December 2020.

In the healthcare field, Maria is interested in personalized medication, the innovations brought by digitalization, and the opportunities these create to improve human well-being.


Marissa Vahevaara Medaffcon administration
Marissa Vahevaara
Assistant Trainee
Marissa Vahevaara Medaffcon administration

Marissa Vahevaara

Assistant Trainee

+358 50 543 5995 LinkedIn

Marissa Vahevaara joined Medaffcon in March 2021 as a trainee and works as a sales support and assists in administrative tasks. She is studying business administration at Haaga-Helia with a focus on marketing and communications.

Marissa has always been interested in the well-being and health industry, as she feels her work has a tangible impact on the well-being of people and offers continuous learning opportunities. At Medaffcon, Marissa thinks that seeing the latest industry trends and requirements is especially attractive.