Medaffcon is well up to speed – even one step ahead of others, when it comes to Real World Evidence. Medaffcon is heading towards the right direction, as the use of Real World Data is becomings more common. This is the conclusion of Medaffcon’s Tanja Nieminen and Heini Honkanen, who participated in the ISPOR Congress focusing on health economics and health technology assessments in November.
Medaffcon’s experts in health economics, Tanja Nieminen and Heini Honkanen, returned contented to Finland after the ISPOR Congress in Vienna. In the three-day event, they became convinced that the priorities of Medaffcon’s activities are correctly placed: the work is up to speed and even one step ahead of many others. The use of Real World Evidence is becoming more common in order to support pharmaceutical market access and assessments.
The focus of the ISPOR Congress (Professional Society for Health Economics and Outcomes Research) is in health economics and health technology assessments. Its main focus is on health economic studies, modelling and methods. The aim of ISPOR is to promote knowledge in health economics in order to improve health-related decision-making and thus people’s health.
This year, the key theme of the congress was the use of evidence in pharmaceutical market access, such as the use of Real World Evidence (RWE) in economic evaluations.
– If health economists go to congresses, they should be at ISPOR. The extent of health economic knowledge is huge, and there are excellent possibilities for networking, says Nieminen.
According to Nieminen, discussions with other participants are as important as listening to presentations and lectures. It pays off to continue on the themes of the concise presentations in the discussions.
Nieminen and Honkanen met Medaffcon’s cooperation partners and created new acquaintances in the congress.
– In Finland, Medaffcon has a long history of conducting studies based on Real World Evidence and thus of utilising Real World Data. Understanding and knowledge are evolving and the needs are changing. We aim to meet the needs, tell Honkanen and Nieminen.
Lately, Medaffcon has started to use Real World Evidence in a new manner, in the form of so-called virtual control arms. A virtual control arm is essential when a clinical study does not include a comparator and it is not possible to recruit a control group.
– These issues were also discussed at ISPOR and we found out that our knowledge and experience are already at a high level. In some countries, the methods are not in use in the same manner. Experience in statistics and data analytics is necessary, says Nieminen.
She states that international projects utilise local know-how on data sources and assessments are conducted with unified methods, which is necessary. For customers, this results in time-savingswith one point of contact even though the study is being conducted in several countries.
Medaffcon’s cooperation partner NHTA from Denmark was also at the ISPOR congress. For customers, the partner network brings added value to the activities and cooperation, through which Medaffcon can serve their customers better and more extensively in the Nordic countries with regard to, for example, market access, health economic assessments and other services.
– Through us, customers can also conduct studies and assessments in other Nordic countries. This is such a new issue that not everyone is aware of it yet. It can become necessary, for example, if the n number of the disease is small. Hence, we can combine several countries and receive a larger number of patients, says Nieminen.
Source: ISPOR Top 10 Health Economics and Outcomes research Trends report
Coming up soon, Copenhagen will be the center of health economics as more than five thousand pharmaceutical and healthcare professionals gather for the ISPOR conference. ISPOR has been well known, especially among health economists. However, this years’ top trends real-world data (RWD) and real-world evidence (RWE) attract even wider audience.
Medaffcon has added Swedish healthcare registries to its capabilities as it continues to pursue growth and facilitate data utilisation by providing pharmaceutical companies access to rich and relevant healthcare data.
Timo Karvinen joined Medaffcon’s Market Access team as an expert in the beginning of May. In addition to his extensive expertise, he also brings a whole new service concept to Medaffcon.
Health Economist
Market Access Lead
MSc (Health Economics)
+358 44 326 4477
heini.honkanen@medaffcon.fi
Heini joined Medaffcon’s Market Access team in the spring of 2018. Heini holds master’s degree in health and social sciences, majoring in Health Economics. Prior to moving into the field of pharmacoeconomics, Heini has worked as an entrepreneur in the health and sport industry. At Medaffcon, Heini works as Market Access Lead with various market access processes and health technology assessments.
Heini has a wide range of expertise in the price and reimbursement processes and health technology assessments in multiple therapy areas. Heini is interested in the possibilities to turn data into understandable information to support healthcare decision-making and thus increase the patient’s well-being. Together with her team and clients she strives to facilitate the provision of bespoke solutions for customers’ pricing and market access needs.
Health Economist & Scientific Project Manager
MSc (Health Economics & Economics)
Tanja joined Medaffcon’s team in November 2016. Before that, she worked as a researcher at the National Institute for Health and Welfare. Tanja has also worked in an international research group, as a course instructor as well as in financial administration and customer service. She holds MSc degrees in both Health Economics and in the field of Economics and Business Administration.
Tanja’s strengths include her educational and occupational background in health economics from Finland and abroad. Tanja has a special interest in utilizing real-world evidence data to be used in evaluations. “By utilizing data resources to support decision-making we become more aware of how scarce resources should be allocated”.