Interactive tools

Medaffcon’s interactive tools combine published research data, local patient- and sales data and health economic analysis into one easy-to-use tool. All relevant data is presented in an understandable and practical manner. The data can be further extended with Medaffcon’s RWE studies and Fast Track data requests or the tool can be specifically tailored to present these results.

The aim is to provide a visually pleasant, interactive user experience and data formability according to user needs.

    Interactive tools are especially popular in the customer interface where they can be used to support and adapt campaigns and research publications. The tools enable i.e.:

    • assessment of local patient population
    • assessment of local treatment costs
    • assessment of local budget impact
    • assessment of benefits or harms of treatment in desired areas
    • comparisons between different treatment options

     

    Medaffcon’s multifunctional team executes interactive tools for the needs of sales, marketing, medical and market access departments. Depending on the scope of the project, we utilize our extensive medical, health economic and data-analysis expertise.

    Interactive tools are most commonly built using software such as Microsoft Excel or PowerBI but are also possible to implement using other alternatives.

    Combine large data entities into one easy-to-use interactive tool

    Medaffcon interactive tools for presenting large data sets

    Contact us for more information!

    Tatu Sainio
    Sr. Health Economist
    Access & HE Lead

    Contact us

    Our Experts:

    Tatu Sainio
    Sr. Health Economist
    Access & HE Lead

    Tatu Sainio

    Sr. Health Economist
    Access & HE Lead
    M.Sc. (Economics & Health Economics)

    +358 44 530 5525 LinkedIn

    Tatu joined Medaffcon in the fall of 2016. Tatu holds two master’s degrees, majoring in Marketing and Health Economics. Before joining Medaffcon, he worked in the pharmaceutical industry at Boehringer Ingelheim as an Account Manager. At Medaffcon, Tatu works mainly with health technology assessments and is the access & health economics team lead. Through his educational and professional background, Tatu has a wide range of expertise in the pharmaceutical industry and understands the needs of each function.

    Tatu’s strength is his comprehensive understanding of the pharmaceutical industry and healthcare environment. Tatu is particularly interested in the possibility to turn data into understandable information to support healthcare decision-making.

    “I love the hype around the utilization of real-world effectiveness and cost-effectiveness data. Now we need steps to include the data as a systematic part of the decision-making process, which allows the optimal allocation of resources”.


    Mariann Lassenius
    Sr. Scientific Advisor
    RWE Lead

    Mariann Lassenius

    Sr. Scientific Advisor
    RWE Lead
    PhD

    +358 50 345 2393 LinkedIn

    Mariann joined Medaffcon’s team in 2016 after finishing her PhD. The transition to real world evidence (RWE) research was a natural continuum to her previous research career. Through RWE studies, she has had the privilege to gain a broad insight into working with different stakeholders within the healthcare field. The vast proportion of her days goes towards interacting with clients, planning and performing RWE studies, and supporting Medaffcon’s RWE team. Subjects that keep her work interesting are the vast variability of customers and projects, problem-solving, and interacting with people.

    “The number of RWE studies has increased since stakeholders within the healthcare industry have an increasing demand for knowledge-based decision making tools that need to be fulfilled. The future, therefore, has an ever-increasing emphasis on RWE”.


    Iiro Toppila
    Biostatistician
    Data Analysis Lead

    Iiro Toppila

    Biostatistician
    Data Analysis Lead
    M.Sc. (Tech.)

    +358 44 314 1597 LinkedIn

    Iiro joined Medaffcon in March 2017 as a Biostatistician. For the preceding four years, he has worked as a research assistant in an academic study group, analyzing clinical and genetic patient data. Iiro holds a Master of Science degree in Technology in Bioinformation Technology.

    Iiro’s strengths include his strong expertise in statistics and data-analysis, hands-on experience in working with sensitive patient data, and strong interdisciplinary communication skills with experts from various fields. In the field, he is particularly interested in the large data amounts made available with the revolution of technology and how the information received such data can potentially be utilized to draw concrete conclusions, both in order to understand the nature of diseases and to advance the goals of the pharmaceutical industry and patient treatment.

    “Machine learning and AI-based solutions will have a major impact on the healthcare sector now and in the future. However, effectively utilizing the already collected and available health-data will have a higher importance in order to improve health-care”.