Medaffcon’s interactive tools combine published research data, local patient- and sales data and health economic analysis into one easy-to-use tool. All relevant data is presented in an understandable and practical manner. The data can be further extended with Medaffcon’s RWE studies and Fast Track data requests or the tool can be specifically tailored to present these results.
The aim is to provide a visually pleasant, interactive user experience and data formability according to user needs.
Interactive tools are especially popular in the customer interface where they can be used to support and adapt campaigns and research publications. The tools enable i.e.:
- assessment of local patient population
- assessment of local treatment costs
- assessment of local budget impact
- assessment of benefits or harms of treatment in desired areas
- comparisons between different treatment options
Medaffcon’s multifunctional team executes interactive tools for the needs of sales, marketing, medical and market access departments. Depending on the scope of the project, we utilize our extensive medical, health economic and data-analysis expertise.
Interactive tools are most commonly built using software such as Microsoft Excel or PowerBI but are also possible to implement using other alternatives.