Real World Practices (RWP)

Projects demonstrating real world practices, such as treatment paths and stakeholder mapping, have been popular items of our service supply for a long time. Such reviews describing a local situation create a comprehensive overall picture of a therapeutic area and its treatment practices and decision-making processes, utilising different data sources in an extremely extensive manner.

Medaffcon has the ability to bring real world register or biobank data into projects and create Real World Practice (RWP) packages. Adding register data in a review contributes, for example, to a more specific identification of a patient group and its characteristics.

One reason for the popularity of the service is its adaptability to meet the customer’s needs

RWP projects produce in-depth objective information that can benefit many actors from different contexts. Our potential customers include both healthcare actors and the pharmaceutical industry. We tailor a solution that fits your needs.

Our RWP service concept responds e.g. to the following questions:

  • Which parties are involved in the decisions related to your therapeutic area and what sort of decision-making mechanisms do these parties have?
  • What sort of treatment paths and practices are used in the selected therapeutic area?
  • How and why the treatment practices and paths vary around the country?
  • Which uncertainty factors (e.g. lack of information) shape the overall situation?
  • What currently happens in your therapeutic area and how does the future look like?
  • What sort of potential solutions could be available?

 

Contact us and we will together tailor a research structure to meet your specific needs!

 

”As a project manager, I work as a part of the client company’s team. I can offer the customer an independent perspective and new ideas without the organizational pressure. As a Medaffcon’s employee, I can offer to the customer, for example, the best practice methods, because here in Medaffcon, extensive expertise combines.”
Elisa Tyynysniemi
Scientific Project Manager, Medaffcon Oy

We are more than happy to tell you more!

Kristiina Pelli
Sr. Scientific Project Manager
Medical Affairs Lead

Contact us

Our Real World Practices Experts:

Kristiina Pelli
Sr. Scientific Project Manager
Medical Affairs Lead

Kristiina Pelli

Sr. Scientific Project Manager
Medical Affairs Lead
M.Sc. (Food Science), MBA

+358 40 510 0838 LinkedIn

Kristiina joined Medaffcon as a Business development manager in 2012. She started her career in a CRO and after that she worked in scientific advisor and line manager positions in two large pharmaceutical organizations, reaching now already 15 years in the business. Kristiina holds Master’s degrees in both nature sciences and business (Henley MBA).

At Medaffcon, nowadays as a Medical Affairs team lead, Kristiina leverages her long experience from various stakeholders in the business and her vast therapeutic area expertise in close collaboration with her team to the benefit of customer assignments. When asking what the best part of this work is, she refers to the fast change and continuous strive for better, for all of us as health care service utilizers. ”Every year I feel that never before have we been working on such vast and important topics and yet, next year the feeling is the same again”.


Jaana Ahlamaa
Medical Director

Jaana Ahlamaa

Medical Director
MD (Specialist in Surgery), PhD

+358 50 576 7325 LinkedIn

Jaana established Medaffcon in 2009. Prior to that, she worked in expert and management positions in the pharmaceutical industry for almost ten years. Jaana has also worked as a hospital doctor and is a specialist in surgery. In 1999, she defended her doctoral thesis on health policy related to customer payments in healthcare.

Jaana’s most essential contribution to Medaffcon’s team is her wide-ranging experience and expertise. Jaana is particularly interested in the future development of the Finnish healthcare sector. Especially the use of knowledge in decision-making and the new opportunities brought by digitalization fascinates Jaana. “I am especially looking forward to how we can improve personalized treatment options in healthcare and systematically evaluate the effectiveness and cost-effectiveness of treatments”.


Päivikki Hemmilä
Scientific Advisor

Päivikki Hemmilä

Scientific Advisor
PhD

+358 45 120 0632 LinkedIn

Päivikki joined Medaffcon’s team in September 2017. She has a PhD in cancer biology. Päivikki has worked for the first 10 years of her career as a cancer researcher. After the research career, Päivikki has worked in different specialist positions in sales, research, quality and registration fields in pharmaceutical, medical device and CRO companies. Before joining Medaffcon, Päivikki worked in the Finnish Clinical Biobank Tampere, where she was responsible for the construction and development of the biobank’s quality system and operational processes.

Päivikki works as a scientific advisor in Medaffcon, where her extensive experience as a project leader, combined with strong scientific expertise, can be utilized in various client projects. Päivikki is fascinated by the continuous development of the healthcare industry as a result of cooperation between different actors. “It’s really interesting to see how the utilization of real-world data is evolving due to the possibility to access new data sources and due to the changes in legislation.”


Krista Ketonen
Scientific Project Manager

Krista Ketonen

Scientific Project Manager
M.Sc. (Biomedicine)

+358 50 354 4704 LinkedIn

Krista joined Medaffcon in May 2017, assuming the position of a Scientific Project Manager. Krista has worked at GSK for the past three years, mainly as an Area and Key External Expert Manager with pain management as her main therapeutic area. In addition, Krista has experience in research and sales.

In the field, Krista is interested in constant development, changing lines of action and new innovations. Moreover, the development of transparent and ethical cooperation between physicians and the pharmaceutical industry is of interest to Krista.

Krista holds a degree education in Biomedicine and has gained extensive experience in working at the customer interface. Krista’s strengths include her solid presentation and human relations skills as well as her determination: “Nothing is impossible as long as we get the right people around the same table”.


Lasse Oinonen
Sr. Scientific Project Manager

Lasse Oinonen

Sr. Scientific Project Manager
M.Sc. (Pharmacy)

+358 40 124 2585 LinkedIn

Lasse started at Medaffcon in November 2014 as a Scientific Project Manager. Lasse has worked in the pharmaceutical industry since 2001 in different positions: ca. 6 years in sales (medicinal products for prostatic cancer and erectile disorder, antimicrobial, painkiller, anti-obesity agent), ca. 3 years in development/project work (obesity treatment), 5.5 years as a Scientific Expert (urology, nephrology, anaesthesiology) and as the substitute for a liable director. Lasse has a Master of Science (Pharmacy) degree, and since 2014, he is a Doctoral Student at the University of Tampere (in a hemodynamic research group).

In the field, Lasse is particularly interested in the constantly changing operational environment and different interest groups and the individualised acknowledgement of their needs, the significance of the cost benefit-effectiveness analysis of medicinal products in healthcare decision-making, as well as working with significant scientific data.

Lasse’s strengths include his wide-ranging experience in the pharmaceutical industry covering different therapeutic and operational areas and in Cross-functional team work in a matrix organisation.


Milla Summanen
Scientific Advisor

Milla Summanen

Scientific Advisor
PhD

+358 45 238 0122 LinkedIn

Milla started at Medaffcon in February 2019. Milla obtained her PhD in cell biology from Utrecht University in the Netherlands. From 2014 until 2019 she worked as a postdoctoral researcher at the Laboratory of Neurobiology at the University of Helsinki.

Milla’s strengths include a solid scientific background, excellent organizational skills, and a diverse and international educational background. Milla is especially interested in working with clinically relevant scientific data, in the possibilities of precision medicine, and in collaborating with the different stakeholders of the health care sector. “I believe that the importance of real-world evidence studies will increase, and the research results can be used to improve individual treatment paths in the future.”


Elisa Tyynysniemi
Scientific Project Manager

Elisa Tyynysniemi

Scientific Project Manager
M.Sc. (Pharmaceutical Science)

+358 40 839 4369 LinkedIn

Elisa started at Medaffcon in January 2015 as a Scientific Project Manager. Previously, Elisa has worked in drug safety unit at Novo Nordisk A/S in Copenhagen as well as sales permit related tasks in the Finnish Medicines Agency Fimea. Working at the Department of Pathology of the University of Turku, Elisa has also gained several years of experience in medical research and in working in a hospital environment.

Elisa has completed a Master’s degree in a programme for international drug development at the University of Copenhagen. She completed her Master’s thesis at Novo Nordisk A/S headquarters in Copenhagen. Elisa also holds a Bachelor of Science degree at the University of Turku in Biomedicine. Therefore, she has completed studies in Medicine, Natural Sciences, Pharmacy and Economics.

Due to her strong theoretical background and work experience, Elisa has wide understanding of the objectives of drug development both from the industrial and authority perspectives. Elisa is particularly interested in developing new medicinal treatment and improving therapeutic value. She is also excited about working with multifunctional teams and constructing seamless cooperation between different interest groups.