Treatment paths and stakeholder mappings 

Treatment paths and stakeholder mappings provide a great overview of treatment practices for the selected diseases and related decision-making processes in different healthcare units across Finland. The mappings make extensive use of different data sources and data collection methods. 

At Medaffcon, we are able to combine real-world registry or biobank data with qualitative data on treatment practices to create comprehensive treatment paths and stakeholder overviews. Combining registry data to the paths and mappings will help you better understand the patient group and its characteristics for example. At its best, mappings provide users with both qualitative and quantitative data to support planning and decision-making.

The service is customized to meet your needs 

Treatment paths and stakeholder mappings produce in-depth objective information that can benefit many actors in different contexts. Our customers are both from the healthcare sector and from the pharmaceutical industry. We tailor the solution to your needs to answer critical business planning issues, such as regional differences in practices, the deployment of new treatments, or the use of resources. 

 

”As a project manager, I work as a part of the client’s team. I can offer the customer an independent perspective and new ideas without organizational pressure. As Medaffcon’s employee, I can, for example, offer the customer best practice thinking, supported by the extensive expertise available at Medaffcon.”
Elisa Tyynysniemi
Scientific Project Manager, Medaffcon Oy

We are more than happy to tell you more!

Kristiina Pelli
Sr. Scientific Project Manager
Medical Affairs Lead

Contact us

Our Real World Practices Experts:

Kristiina Pelli
Sr. Scientific Project Manager
Medical Affairs Lead

Kristiina Pelli

Sr. Scientific Project Manager
Medical Affairs Lead
M.Sc. (Food Science), MBA

+358 40 510 0838 LinkedIn

Kristiina joined Medaffcon as a Business development manager in 2012. She started her career in a CRO, after which she worked in scientific advisor and line manager positions in two large pharmaceutical organizations, now reaching already 15 years in the business. Kristiina holds master’s degrees in both Nature Sciences and Business (Henley MBA).

At Medaffcon, nowadays as a Medical Affairs team lead, Kristiina leverages her long experience from various stakeholders in the business and her vast therapeutic area expertise in close collaboration with her team to the benefit of customer assignments. When asking what the best part of this work is, she refers to the fast change and the continuous strive for the better, for all of us, as health care service utilizers. ”Every year, I feel that never before have we been working on such vast and important topics and yet, next year the feeling is the same again”.


Jaana Ahlamaa
Medical Director

Jaana Ahlamaa

Medical Director
MD (Specialist in Surgery), PhD

+358 50 576 7325 LinkedIn

Jaana established Medaffcon in 2009. Prior to that, she worked in expert and management positions in the pharmaceutical industry for almost ten years. Jaana has also worked as a hospital doctor and is a specialist in surgery. In 1999, she defended her doctoral thesis on health policy related to customer payments in healthcare.

Jaana’s most essential contribution to Medaffcon’s team is her wide-ranging experience and expertise. Jaana is particularly interested in the future development of the Finnish healthcare sector. In particular, the use of knowledge in decision-making and new opportunities brought by digitalization fascinates Jaana. “I am especially looking forward to how we can improve personalized treatment options in healthcare and systematically evaluate the effectiveness and cost-effectiveness of treatments”.


Päivikki Hemmilä
Scientific Advisor

Päivikki Hemmilä

Scientific Advisor
PhD

+358 45 120 0632 LinkedIn

Päivikki joined Medaffcon’s team in September 2017. She has a PhD in cancer biology. Päivikki worked for the first 10 years of her career as a cancer researcher. Following her career in research, Päivikki has worked in different specialist positions in sales, research, quality and registration fields in pharmaceutical, medical device and CRO companies. Before joining Medaffcon, Päivikki worked in the Finnish Clinical Biobank Tampere, where she was responsible for the construction and development of the biobank’s quality system and operational processes.

Päivikki works as a scientific advisor in Medaffcon, where her extensive experience as a project leader, combined with strong scientific expertise, can be utilized in various client projects. Päivikki is fascinated by the continuous development of the healthcare industry as a result of cooperation between different actors. “It’s really interesting to see how the utilization of real-world data is evolving due to the possibility to access new data sources and due to changes in legislation”.


Sari Vanhatupa
Scientific Advisor

Sari Vanhatupa

Scientific Advisor
PhD

+358 50 3112 876 LinkedIn

Sari joined the Medaffcon team in February 2020. She has a PhD in molecular immunology. Sari has previously worked in pharma company as a Medical Advisor in therapy area of hematological malignancies. Sari has over 15 years of experience in various fields of science. After completing her doctoral thesis in immunology in 2008, she has worked for several years as a cancer and stem cell researcher at the University of Tampere. In addition to her research background, Sari has experience in teaching, and she is holding subject teacher’s qualification.

Sari works as a Scientific Advisor at Medaffcon. Her experience in the expert role of a pharmaceutical company, combined with her extensive research background and teaching experience, enables her to manage a wide range of assignments and projects. In the healthcare field, Sari is particularly fascinated by the potential of emerging health technology, digitalization, and real-world data to advance healthcare. “It is exciting to see how these aspects are intertwined to improve the outcome of healthcare and the quality of life of patients.”

 

 


Krista Ketonen
Scientific Project Manager

Krista Ketonen

Scientific Project Manager
M.Sc. (Biomedicine)

+358 50 354 4704 LinkedIn

Krista joined Medaffcon in May 2017 as a Scientific Project Manager. Krista has worked in the pharmaceutical industry in both sales and scientific services. She has gained experience in pain management and diabetes therapeutic areas.

In the field, Krista is interested in constant development, changing lines of action and innovations. Moreover, she is interested in developing transparent and ethical cooperation between physicians and the pharmaceutical industry.

Krista holds a degree in Biomedicine and has gained extensive experience in working at the customer interface. Krista’s strengths include her solid presentation and human relations skills as well as her determination.


Lasse Oinonen
Sr. Scientific Project Manager

Lasse Oinonen

Sr. Scientific Project Manager
M.Sc. (Pharmacy)

+358 40 124 2585 LinkedIn

Lasse started at Medaffcon in November 2014 as a Scientific Project Manager. He has worked in the pharmaceutical industry since 2001 in different positions: 6 years in sales (medicinal products for prostatic cancer and erectile disorder, antimicrobial, painkiller, anti-obesity agent), 3 years in development/project work (obesity treatment), 5.5 years as a Scientific Expert (urology, nephrology, anaesthesiology) and as the substitute for a liable director. Lasse has a Master of Science degree (Pharmacy), and since 2014, he has been a Doctoral Student at the University of Tampere (in a hemodynamic research group).

In the field, Lasse is particularly interested in the constantly changing operational environment and different interest groups and the individualized acknowledgement of their needs, the significance of the cost benefit-effectiveness analysis of medicinal products in healthcare decision-making, as well as working with significant scientific data.

Lasse’s strengths include his wide-ranging experience in the pharmaceutical industry, covering different therapeutic and operational areas, and in Cross-functional team work in a matrix organization.