Please contact us!
Our team of specialists is committed to ensuring your success. To benefit from our expertise, please schedule a time slot with Timo (timo.karvinen@medaffcon.fi), and our experts will be delighted to share their knowledge with your team.
Patient Dynamics is an easy-to-read reporting tool designed to support sales and marketing decision making, focusing on patient flows of reimbursed outpatient medications.
To who?
Benefits for Marketing:
What benefits can you gain from using the Patient Dynamics tool?
• Quarterly reporting of the brand performance on target market.
• Actual patients for open care brands based on data in the national reimbursement system (KELA).
• Easy-to-read answer for common management questions.
• Suitable for business performance, sales and marketing management, as well as internal reporting.
• Reporting in presentation format and detailed excel.
Timo Karvinen is Medaffcon´s Expert with Patient Dynamics Tool. Please schedule a time slot with Timo and Medaffcon team.
Lung cancer is the leading cause of cancer deaths in Finland, with a particularly poor prognosis for non-small cell lung cancer (NSCLC). It is often diagnosed at an advanced stage when treatment options are limited. A recently published retrospective registry-based real-world evidence (RWE) study on KRAS-mutated NSCLC patients in Finland addressed this issue.
Medaffcon Oy is an Espoo, Finland, based Real World Evidence, Medical Affairs and Market Access consulting company providing services in Finland and Sweden. As of May 2024, Medaffcon’s personnel consists of some 30 full-time employees. Medaffcon’s core competences are our strong medical, scientific, industrial and health economic knowledge and experience, outstanding process and project management and our wide-ranging cooperation network. We at Medaffcon dive into our clients' challenges and customise practical solutions for them.
Are you employed in the pharmaceutical industry and seeking insights into your product's position within the Finnish market? Then Patient Dynamics is the ideal tool for you. Developed by Medaffcon, Patient Dynamics caters to the needs of pharmaceutical companies by providing precise information for sales and marketing decision-making.
Market Access Specialist & Analyst
MSc (Food Science)
Timo started at Medaffcon in May 2023, bringing his experience and know-how e.g. about developing and utilizing analyses. Timo’s long experience in pharma industry in analytics, marketing and sales gives him a good understanding of the operation of pharmaceutical companies. Timo holds a MSc in Food Economics and Marketing. Market Access and Health economic analyses are new development areas for Timo. In his previous role Timo developed analytical services for pharmaceutical companies.
Timo is inspired about supporting and helping decision making with data. “Data provides a solid foundation for decisions. Data acquired and analyses carried out should be grounded on the decisions made based on them.” Developing new things and overcoming challenges gives Timo energy at work.
Timo believes, that in the future data will be collected and combined from more sources than before. Evaluating effectiveness will be important in decision making in health care and more comprehensive health economic analyses will be needed.
Sr. Consultant
BBA
+358 40 355 6111
petri.maatta@medaffcon.fi
Petri joined Medaffcon in 2022 as a consultant. Petri holds extensive experience in the pharmaceutical industry especially in Market Access, sales and marketing. Before joining Medaffcon Petri worked in various managerial roles in the pharmaceutical industry which has provided him with a comprehensive understanding of the challenges and opportunities in the field. Petri conducted his BBA studies in the Netherlands and Finland providing him with a great basis to work in international organizations.
Petri’s extensive experience in the pharmaceutical industry and his background in business equip him with a unique perspective in the field of Life Science and commercialization of medicines in Finland. His main focus is on helping companies bring Life Science innovations and services to the Finnish market. Petri’s expertise in Market Access, sales and marketing as well as his deep understanding of the pharmaceutical industry provide Medaffcon’s team with valuable information as they provide customer solutions.
“Resource challenges alongside technological development and digitalization provide considerable opportunities to enhance healthcare in Finland. As data collection and digitalization develop, the effectiveness of health technologies can be demonstrated more precisely. While advanced health technologies and medicine offer more effective treatments, bringing them to the market require special know-how and understanding. Thus, companies, the research sector and governmental agencies should continue to further co-operation in effectively bringing health technologies and medicines to the market while simultaneously managing resource allocation in a rational manner.”
Sales Lead
eMBA
+358 50 305 5963
tomi.vahevaara@medaffcon.fi
Tomi Vahevaara started working at Medaffcon in January 2017 as a Sales Director. He has been working in the pharmaceutical industry for over 35 years. Therefore, he has gained wide-ranging experience in international expert and managerial positions within the innovative pharmaceutical industry. Before joining Medaffcon, Tomi worked for ten years as the Managing Director of Eli Lilly for Finland, the Baltic States, and Poland.
Tomi has solid and wide-ranging expertise in different positions in the pharmaceutical field and is well connected in the entire health industry network. He serves as the Chairman of the Board of the Finnish Mutual Insurance Company for Pharmaceutical Injury Indemnities and as a Board Member in the Finnish Co-operative for Pharmaceutical Injury Indemnities. Tomi is particularly interested in the significant economic and investment opportunities for Finland and those companies working in the Finnish health industry.
Sales & Admin Coordinator
BBA
+358 50 543 5995
marissa.vahevaara@medaffcon.fi
Marissa Vahevaara joined Medaffcon in March 2021 as a trainee and works as a sales support and assists in administrative tasks. She is studying business administration at Haaga-Helia with a focus on marketing and communications.
Marissa has always been interested in the well-being and health industry, as she feels her work has a tangible impact on the well-being of people and offers continuous learning opportunities. At Medaffcon, Marissa thinks that seeing the latest industry trends and requirements is especially attractive.