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Patient Dynamics by Medaffcon

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Our team of specialists is committed to ensuring your success. To benefit from our expertise, please schedule a time slot with Timo (, and our experts will be delighted to share their knowledge with your team.

What is Patient Dynamics Tool – New Services for Business Decisions for
Pharmaceutical Industry

Patient Dynamics is an easy-to-read reporting tool designed to support sales and marketing decision making, focusing on patient flows of reimbursed outpatient medications.

  • Business Unit Heads
  • Marketing Leads
  • Sales Management

    Check out the video from Medaffcon´s Patient Dynamics Tool:

Key Benefits of Patient Dynamics:

Benefits for Marketing:

  • Product positioning  in the treatment path and in relation to competition
  • Focus of the marketing message
  • Product performance in various indications
  • Reporting for management purposes

    Benefits for Sales:
  • Competitive landscape – Regional sales performance
  • Treatment initiations and switch markets
  • Reporting for management purposes
Management Tool

Patient Dynamics for Open Care Brands
in Finland

• Quarterly reporting of the brand performance on target market.

Actual patients for open care brands based on data in the national reimbursement system (KELA).

• Easy-to-read answer for common management questions.

• Suitable for business performance, sales and marketing management, as well as internal reporting.

• Reporting in presentation format and detailed excel.

Timo Karvinen is Medaffcon´s Expert with Patient Dynamics Tool. Please schedule a time slot with Timo and Medaffcon team.

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